In my evolution as a brewer, the most difficult thing for me to learn has been how to design a solid recipe. It is an ongoing process and probably will be for the rest of my life. The struggle came from a desire to create brews that I could truly call my own, while not really having enough experience to even know where to begin. Designing recipes is a slow process and, in my opinion, should only be attempted once the entire brewing, fermentation, and packaging processes are understood.
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If you want to learn more about designing your own recipes and getting creative, we recommend the following books: